3. Feature Your Property on the MLS

MLS Market Exposure

How do you get the highest price in the shortest amount of time for your home? One of the key ingredients to that is EXPOSURE. In a perfect world of supply and demand, if you could expose your home to all available buyers simultaneously, you could open it up to the highest bidder. But in the real world, it doesn’t work like that. Limited exposure reduces the potential to attract the highest offers. So, the key is to EXPOSE your home to as many potential buyers as possible.

The most powerful tool for achieving maximum exposure is the Multiple Listing Service (MLS). In fact, 86% of homes sold are done through the MLS.

The MLS serves as a gateway to thousands of other websites that promote homes for sale, including Realtor.com, Zillow, Trulia, Redfin, and countless personal Realtor websites. By listing your home on the MLS, you ensure it reaches a vast audience of potential buyers, increasing competition and helping you secure the best possible price in the shortest time frame.

The MLS is the best tool for EXPOSING your home, but how you use that tool has a huge impact. At the bottom of discounted services, you will find agents using personal cameras to take photos, presenting inaccurate information, and writing poorly crafted descriptions. At the top, you will find our agents using professional photographers, virtual tours, high-quality listing services, clear signage, compelling descriptions, and comprehensive marketing packages to present your home on the MLS.

It’s not just about EXPOSURE; it’s about how you expose your home through PRESENTATION. Don’t let just anybody present your home on the MLS—let one of our elite agents do it for you to achieve the best possible results.